Cheers to the Queers is a femme queer-owned online boutique that is focused on products that uplift the LGBTQIA+ community and anyone who needs a little extra bit of sunshine in their lives. The branding highlights the quarky and inviting tone of the boutique - bringing together the iconic rainbow symbol with a groovy retro twist.
The branding suite was designed with merchandise in mind - knowing that stickers and apparel would be top of mind for the brand.