Daytrip is a company that believes that Happier is Healthier - and their product promote a happy mind and a healthy gut thru the power of plants. Since starting with the brand in 2019 they have grown from CBD sparkling waters, to CBD & THC infused gummies, to probiotic sodas. And as the product lines have continued to grow I have had the pleasure of shaping the creative direction of each arm of the brand to create consistency across all touch points. With the team I have built out brand standards for the look and feel of each product across websites, social platforms, in store signage and apparel. It has been exciting to be part of this growing brand that is breaking boundaries in the beverage category.