Location Independent Art Director, Designer & Illustrator
Reveal the Proof
When L’Oreal needed to launch their new Elvive line it was essential for customers to understand that they would see proof of repaired hair damage in just 1 use. We invited shoppers to reveal the proof with a never-been-done-before peel & reveal experience. By peeling away a tile from a “before” image of damaged hair, shoppers experienced the beautiful effects of Elvive by revealing a portion of an “after” image showing healthy, revived hair. With each tile of the peel & reveal removed, shoppers were delighted to find a redeemable coupon on the back of their tile and were invited to discover the proof in just 1 use for themselves.
This activation was scaled from Times Square, to big box stores, to corner drugstores - with an interactive iPad quiz & handouts to help shoppers find the perfect Elvive product for their specific hair needs.