Location Independent Art Director, Designer & Illustrator
Superfit Hero is a size premium plus size active wear brand that believes that fitness is for EVERY body. They had and incredible product and a loyal customer base but needed a consistent visual identity that could communicate their brand mission across all touch points. In this project we created an overall style guide for the brand’s look and feel that could be executed by the team across the website, social platforms, as well as on product tags and in store signage for partnerships at large retailers like Kohls.