U by Kotex

For Walmart, we created a custom extension of the national campaign with our own celebrity spokesperson who is passionate about fitness. We partnered with country music star Jana Kramer to show women that nothing has to hold you back from your fitness goals. Not your schedule, your budget, or your period. This series of content videos offers Jana's fitness tips that can be used by anyone, anywhere. And gives fans a glimpse into her life on the road.

Creative Director: Kari Haley

ACD: Jowita Kostek

Director: Amanda Marsalis